Windows 11 Campaign

Windows 11 makes it easier to create what you love, whether that's art, a social media presence or a small business. Let's show Gen Z creators flourishing.

As a part of a long partnership, Microsoft trusted BUCK with the creative development of the Holiday campign for Windows 11 that celebrates creators and their passions. The goal was to capture Gen Z 'makers' and show them it's easier with Windows 11. We did that by developing four personas (a mushroom farmer, a mother-daughter kimchi business, an ocean activist, and a young game developer), and showed them flourishing.

The emphasis on people and their passions called for a richer, deeper, more textural and vibrant brand expression. The campaign was a kit of materials that could be used across motion, print, digital, and OOH with in-store designs, 2D motion spots, 3D design, and more for each persona.

Check out the full case study at buck.co!