Thorne: Build to Last
Building something that lasts takes time. That's what Thorne believes. Dwyane and Zaire Wade, too. BUCK partnered with Thorne on Build to Last: an evocative, story-driven, global campaign that draws parallels between Thorne and the Wades' pursuit of excellence.
I worked with the design team to contribute UI overlays for the films and designs for the OOH campaign. The OOH designs appeared in Los Angeles, New York, Chicago, Miami, Houston, Philadelphia, and China. In spectacular places like Times Square.
Check out the full case study at buck.co!
Credits
Executive Creative Director
Ben Langsfeld
Creative Director
Emily Simms
Associate Creative Director
Mollie Ableman
Art Director
Doug Hindson
Executive Producer
Kim Stephens
Producer
Andre Araujo
Production Coordinator
Alex Belsky
Olivia Grady
Director Brand Strategy
Marla Moore
Brand Strategist
Tina Surelia
Copywriting
Brooke Kessler
David Evans
Storyboard
Rodney Lambright
Design
Codie Chang
Emilia Tonello
Lucas Ramos
Nikko Gary
Sam Lee
Compositing
Melissa van het Spijker
2D Animation
Dan Cantelm
Hannah Sun
John Flores
Kyle Griggs
Sebastien Camden
Editor
Cameron Kelly
Oliver Lin
Pete Szijarto
Randy Rubin
Post Production Supervisor
Jose Fuentes
Contributor
Hiroshi Endo
Live Action Director
Ahmed Klink
Director of Photography
Russ Fraser
Head of Live Action Production
Trish Rigby
Line Producer
Micah Ross
Sound Design
DLA
Colorist
Elliott Powell
REACH OUT TO ME AT
→ CHANG.CODIE@GMAIL.COM