Sunday Fangirls

Sunday Fangirls is an ode to sports fan everywhere. Reclaiming the word fangirls – a term too often used to silence, ridicule and push aside a community of experts with relevancy and economic power. Fangirls are the untapped billion of this industry.

Sunday Fangirls is a brand created by Toni Cowan Brown. Championing the term 'Fangirl', to create a platform to kickstart important conversations.

Together, have launched the S.M.C (Sunday Motley Crew) line. As the Creative Director, I create the designs and additional social assets (photography, layouts, etc). The naming of each drop (ex. S.M.C – 001) is a reference to the naming teams have with their cars (ex: Red Bull's 2023 car was called RB19). Each drop owns the term fangirl and is a display of our passion. Putting the fangirls first.