Think it. Make it. Notion

“Think it. Make it.” as the new brand tagline for Notion explains the benefits of a tool that aims to be as useful and flexible as paper — while maintaining Notion’s minimalist rigor.

Our new conceptual foundation for Notion’s OOH illustrations allows for (and celebrates!) primary colors, showing close-up profiles of people thinking, and stays away from literal representations of interfaces. My role focused on the layout and OOH system that applied to designs placed in SF, NY, London, Paris Seoul, Tokyo, and Berlin; 460M+ impressions. A new palette — literal and figurative — Notion can play with for years to come.

Check out the full case study/credits at buck.co!